One of the leading women’s bottomwear brands, Go Colors, owned by Go Fashion (India) Ltd., launched its 500th Exclusive Brand Outlet (EBO) in the city of Pune.
Founded in 2010, Go Colors, Chennai claims to hold a market share of 8 per cent in the branded women’s bottomwear market as of FY20.
The women’s bottomwear business is expected to grow from Rs. 13,500 crore in FY20 to Rs. 24,300 crore by FY25, representing a 35 per cent increase.
Given its enormous pan-India brand recognition, Go Colors would be tapping into this significant growth potential and further extending its market share.
In a statement, the brand said that from a long-term standpoint, Go Fashion India Ltd. would continue to invest expanding its store footprint across geographies by adding around 120-130 new stores year on year.
It is also boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-1 to Tier-3 cities, and realising its expansion plans for current and emerging markets.
Gautam Saraogi, CEO, Go Fashion India, exclaims, “Achieving the milestone of having 500 stores is a 5-year-old dream come true for us. We look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come!”
Go Colors’ target market is expected to grow to Rs. 11,000 crore by the year 2025, and they would aim to expand their market share with their winning growth strategy.
The D2C brand utilises its first-mover advantage in the bottomwear category with a sharp pricing strategy, with its products available across various colours and styles.
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