Lululemon Athletica Inc. is under scrutiny following the launch of an investigation by authorities in the US state of Texas into the possible presence of so-called ‘forever chemicals’ in its clothing.
In a statement, the office of Ken Paxton, the state’s top legal authority responsible for enforcing consumer protection and safety laws, confirmed that a Civil Investigative Demand had been issued to the company. The request seeks to determine whether Lululemon may have misled customers regarding the safety, quality and health implications of its products.
The statement indicated that the probe would examine whether the company’s apparel contains per- and polyfluoroalkyl substances (PFAS), a class of synthetic chemicals commonly used to impart water- and stain-resistant properties to fabrics.
PFAS, often referred to as ‘forever chemicals’, are widely used in a variety of consumer products, including cookware, cosmetics and textiles. Their resistance to heat, water and oil makes them commercially valuable; however, the same durability renders them difficult to break down, allowing them to persist in the environment and potentially accumulate in the human body over time.
According to the Texas Attorney General’s office, the enquiry will assess whether Lululemon’s products contain PFAS that health-conscious consumers would not typically expect, given the brand’s market positioning. The investigation will also review the company’s internal safety standards, chemical management policies, testing protocols and supply chain practices.
The development comes despite Lululemon previously indicating in a 2024 disclosure that PFAS were among the substances it intended to restrict in its products.
The probe carries potential implications for international markets, including India, where Lululemon is preparing to enter in the second half of 2026 through a partnership with Tata CLiQ. The brand is expected to launch via Tata CLiQ Luxury and establish its first physical experiential store in the country.
