A new e-commerce platform VIDA has been launched recently to connect shoppers directly with ethically produced apparels and accessories by artisans and designers across the world. Aiming to provide means to earn a living for designers and artists involved in different stages of the production process, the portal will offer reasonable priced clothing for socially responsible women shoppers. Currently, the website features more than 75 individual designs across five product categories including 100 per cent silk made short-sleeve tops, a silk sleeveless dress top and an array of cashmere-modal blend scarves, pure modal scarves and square silk scarves. The company uses unique manufacturing process with methods like fabric digital printing technology, and works directly with textile mills and factories which help in cutting down the cost of production and benefits both customers and designers.
The San-Francisco based VIDA brings artists, producers and consumers across the globe at one platform with a target to ensure that craftspeople at every level are paid a living wage. Till date, the firm has gathered a sum of US $ 1.3 million seed funding which will be used for recruitment and product development purposes from its investors: Google Ventures, The Valley Fund, Universal Music Group, Nanon and Don Mattrick’s Beehive Holdings, Dave Morin’s Slow Ventures and Jesse Draper.
