Based on a compound annual growth rate (CAGR) of 8.4 per cent, Technavio projects that the global custom apparel industry will expand by US $ 2.45 billion between 2025 and 2029.
Growing internet and smartphone usage, together with the maker movement and do-it-yourself attitude, are driving growth.
But counterfeit goods are a big problem, particularly in APAC countries like China where it’s very common to buy fake personalised clothing. The market for genuine branded clothing is weakened by this, as fake goods are frequently offered for less.
Heat transfer methods, screen printing, sublimation, and embroidery are some of the major market developments. The popularity of personalised designs, such as logos and graphic T-shirts, is still growing thanks to developments in digital printing and direct-to-garment technologies.
The study also revealed that eco-friendly textiles like lyocell and organic cotton are becoming more popular, indicating an increasing emphasis on sustainability. A growing number of industries, including fashion, logistics, and hospitality, are using customised clothing as a branding tool. Additionally, the market is being impacted by the do-it-yourself culture, as evidenced by the increase in demand for products like screen-printing kits and sewing machines.
