Deeps Texstyles, Kolkata, is entering into the domestic market with its brand Wardrobe Essentials. According to Soumodip Ghosal, Director of the company, domestic market in India is growing faster than the international market so it’s the right time to enter in the arena. The company is planning to go for additional capacity to meet the domestic market requirement. For its export business the company is producing T-shirts and bags so for domestic market too it would focus on knitted T-shirts. As of now the company is producing 50,000 pieces of T-shirts per month.
Deeps Texstyles Private Limited is a professionally managed manufacturing company founded in 1991. The company started off with basic cotton and canvas bags, expanding thereafter to garments and fashion accessories. The existing product line of the company are T-shirts, sweatshirts, polo-necks, hoodies, pullovers, kitchen towels, aprons, bags, scarves, bandanas and other accessories, all of which are available in a variety of materials.
With its three manufacturing units, two in Kolkata and one in Hooghly, most of the activities including stitching and printing are done in-house, whereas certain tasks such as processing and dyeing are being outsourced from its partner company. Currently, the company is 100% export-oriented, with its buyers located in different parts of the world.