The global kids apparel market is predicted to register a CAGR of 6.8 per cent over the forecast period of 2023-2033, as per Future Market Insight’s analysis. The industry’s market size is anticipated to rise from US $ 200.03 billion in 2023 to US $ 386.19 billion by 2033 end.
Market growth is expected to be boosted by rising investments made to create brands that cater to the demands of both parents and children. Organised merchants are drawing in more customers through a variety of measures, such as marketing plans, the proper product mix, targeted advertising, and improved visual merchandising.
Brands that previously specialised only to adults have now added children’s clothing to their product ranges. The popularity of social media platforms and several new trends that are being influenced by young celebrities are also boosting sales of children’s clothing.
China has a sizable market for children’s clothing. A rising birth rate, strong economic expansion, and increased disposable incomes are some variables that favourably affect the market.
Social media’s influence and newly emerging fashion trends are driving the US kids wear market. The demand for matching sets and smaller, kid-sized versions of adult clothes is on the rise. The market in the United States is expected to grow throughout the course of the forecast period as a result.
According to end-user, the boys’ segment is anticipated to represent a sizeable market. Due to slowly altering preferences brought on by changing trends, the girls’ category is anticipated to increase significantly throughout the projection period.
Based on product type, the casual segment is projected to witness significant growth over the stipulated time frame.
