The Lenzing Group, world’s leading supplier of wood-based specialty fibres, hosted ‘The Lenzing Conclave’ in New Delhi, India.
India is amongst the key markets for Lenzing Group and ‘The Lenzing Conclave’ represented their journey of 80+ years of fibre innovations and path to the future of textiles and fashion.
The conclave was aimed towards connecting the supply chain partners with the new generation of fibres and products for the textile industry through knowledge-sharing and a rich discussion platform.
A key focus at the event was the challenge faced by the industry due to cotton supply and costs.
The concepts centred on meeting the market’s present fibre needs and solving the challenges related to cost, supply and economic insecurity.
Participants also shared a commitment to implement sustainable and value-driven production throughout the supply chain, all the way to the end consumer.
S Jayaraman, Senior Commercial Director, Lenzing Group said, “We are striving to solve the crucial problem with the cotton availability and costs. Blends of cotton with Lenzing fibres are turning out to be a good alternate option for the industry with product benefits being passed throughout the supply chain to the end consumers. With our future ready sustainable fibre offerings, we see the opportunity to support the supply chain with superior products offered at a great value for them and their consumers. The current success of our TENCEL™ and LENZING™ ECOVERO fibres is proof of this vision.”
The display featured a variety of innovative fabric advancements developed with TENCEL™ branded lyocell and modal fibres, LENZING™ECOVERO™ specialty viscose fibres, and designed for the domestic and international markets.
The event also featured product presentations for a variety of end uses, including traditional clothing as well as denim, home & interiors, intimates and outerwear.
With a presence of over two decades in the Indian market, the speciality fibre supplier is also in collaborations with leading Indian designers such as Satya Paul, Ritu Kumar, Rajesh Pratap Singh, Anita Dongre and Abraham & Thakore and brands such as Levi’s, Jockey, Myntra and Global Desi.
In 2020, Lenzing launched its first supply chain solution studio ‘The Lenzing Hub’ in Mumbai, and in 2022, it opened its second Hub in Surat.
