Global sports giant Fila is all set to unveil its creative collaborative collection with South Korean boy band BTS.
Titled FILA X BTS ‘LOVE YOURSELF’, the collection comprises apparels, footwear and accessories that feature various graphic and artwork elements inspired by the music videos of BTS global hit ‘DNA’, ‘IDOL’, along with Fila’s unique sensibility as design points.
Half of the collection highlights a dedicated icon which merges Fila’s iconic ‘F’ logo with the BTS official logo, and each song of ‘DNA’ and ‘IDOL’ is embodied as a point symbol.
Every piece from this official collection will have an official BTS gate logo with a label or hang tag on its product. Additionally, an official hologram seal will be put on every product of this collection, which approves that it is an official licensed product related to BTS.
Priced between Rs. 5199 and Rs. 7499 the collection will be available to pre-order in India from 23 to 25 September 2020, and communication regarding the same can be found on Fila India’s official Instagram page (@filaindia) as well as their Facebook page (@filaindia) 21 September onwards.
FILA® is a leading sport and leisure footwear and apparel brand that is distributed worldwide. The sportswear brand achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.
BTS became global ambassadors for Fila at the end of 2019. The band is the first ever all-Korean pop act to top the Billboard 100 singles chart with their new English single ‘Dynamite’.