With summers swaying its way into the sampling of S/S16, designers and exporters have witnessed an influx of “blush” as a major colour input. White has always been put to use to create a breather in collections as a brighter element between the darker shades, but with the Resort 2016 and S/S 16 menswear experimenting with a delicate and soft shade of pink, “blush” seems to have taken the throne and has been crowned as the new white. Regarded as a colour for Fall by many, blush and many shades of ice pastels have entered the domain of summers. Once the province of whites and apple mints, the pastel palette is now getting confined to the palette of blush. With designers, exporters and street-style bloggers talking continuously about this growing colour trend, we are soon to witness blush becoming the new white…
The blush colours are showering over ramps, particularly taking over the Resort 2016 and Menswear S/S 16 collections, making a point of the growing feminism in today’s world. Spotted all over the place and being dubbed as the new white, Blush has the flexibility to look sweet and also look sharp. Without a doubt, one of the best features of Versace in Resort this time was her array of smart suits in the same colour range. Fur coats in blush at Jason Wu to gentle flowing garments at Max Mara proved the capacity of the pastel pink to be soft and strong at the very same time. Narciso Rodriguez working on the dateworthy gowns selected the perfect hue. Versace jackets and longer pieces for the sportier tomboy from the Brock collection and long, pleated, plunging neckline decorated Valentino dresses, together giving a bigger picture about the candy floss inspired look the collections worked upon.
The term ‘pretty in pink’ holds a powerful meaning within the everchanging fashion world. It’s the smart versatility of blush that makes this dynamic hue one of the most longlasting and trendy colors in fashion presently. Various tones of pink have the amazing ability to transform any look.
Many may ponder on the reason for this so-called ‘Pink Revolution’…but the answer might be quite simple. When androgyny started hitting the society, the trend of including menswear into womenswear started. Neckties for women, and pant suits and formal shirts with masculine cuts were worked upon for RTW collections. Working in the similar style, the global fashion is now supporting the cause of women empowerment. With the lines of feminism and male chauvinism blurring, the colour pink becomes a social symbol which has a major cause and effect on fashion. Blush also being a pale pink, suits the skin tone of many white and ‘wheatish’ complexioned population, due to which many designers are working upon male clothing with this colour. Blush, carries with itself an assortment of symbolic values.
Now when the global environment is such that not many bright colours are being worked upon, choosing a more washed out version of the colour brings in the perfect solution to requirements. For many years, this feminine hue has been associated with the ingénue; however one shouldn’t underestimate the power behind its dainty appearance and undeniably trendy appeal. During 2013 also, the fashion scene witnessed powder pink as a must-have piece, amongst others. And repeating the trend, powder pink has appeared yet again in the collections of Resort 2016 in the paler version called ‘Blush’.
The key to graciously wearing blush is to pair this subdued hue with a variety of other neutral colours, the reason why it is being seen as a replacement to white. Blush has the ability to combine with neutrals, brights, accents and other pastels as well. When the combination of two similar tones/dusty colours may appear dull and unremarkable, in actuality blush when combined with other colours, brightens and subdues the other colour in moderation to create a sharp and smart look. For instance, when a blush fabric is paired with a basic black jacket, yellow panels, sky blue appliqué or grey hemming, it creates a balanced chic style.
Similarly, when donned with a muted crimson hue or chocolate brown neutral, there’s an air of sophistication that ensues. Another interesting way to fashionably take advantage of this colour trend is to pair a basic black outfit with this subtle hue in the form of various accent pieces. Bright or neutral coloured blouses can be added with blush fabric flowers, laces, net or pleats.
The term ‘pretty in pink’ holds a powerful meaning within the ever-changing fashion world. It’s the smart versatility of blush that makes this dynamic hue one of the most long-lasting and trendy colours in fashion presently. Various tones of pink have the amazing ability to transform any look. As women continue to experiment with this enigmatic hue, they will be able to create even more dynamic looks than ever before. Although the popularity of pink varies from season to season in women’s fashion, during this summer and Resort, it is the most preferred colour of choice, but maybe in the upcoming seasons something else might be ‘in’. But due to the events taking place, blush is the colour of the year and needs to be included in every woman and man’s wardrobe and every designer’s collections.
INDUSTRY EXPERTS’ OUTLOOK TOWARDS BLUSH
SHALINI SINGH, ASSISTANT DESIGNER, JOYLINE PVT. LTD.
Blush stands for elegance, sensitivity, sophistication and style. Going with the characteristics of the colour, blush is being matched with fabrics like jerseys, sheers, silks, satins, and cottons.
MUDIT GUPTA, PARTNER, STUDIO KREATIVE GIFTS & MERCHANDISE
The colour was mostly used in the intimate clothing segment to start off with, but now has moved to the mainstream clothing as well.
RAJEEV, SR. MERCHANDISER & DESIGNER, COLORS INDIA
Blush is a dynamic hue that has the uncanny ability to evoke bold and vibrant looks at one simultaneous moment. Then, just as quickly it can be transformed into subtle and understated looks. The secret to the stylish flexibility of the colour pink is that it can be effectively worn alone, in small amounts, or used as a neutral hue with a wide range of other colours.
