The ongoing COVID-19 pandemic has urged us to re-evaluate our consumption choices, forcing us to monitor the goods we consume. More than ever before, we can spot a sustained interest towards sustainable and ethical manufacturing processes, leading many brands to include this concept into their mix.
Following the same philosophy, Swaas, a sustainable design-centric home brand, is all set to unveil its product line across the Indian market.
The newly launched brand comprises antimicrobial bed sheets, pillow covers and quilts, bath towels, protective masks, tote bags and hand sanitisers, which comply with the highest safety and hygiene standards.
The pastel artsy collection of bed linens features high-quality woven fabrics and antimicrobial bed linen which are odour free, fresh, non-toxic, hinders bacterial growth thus offering protection from infections.
Swaas has come up with 3 product categories, namely – Swaas 247 for everyday products, Swaas Care for hygiene and safety products such as antimicrobial Bed & Bath linens and Swaas One for luxury products like linens and organic sheets.
The brand champions ‘sustainability meets reliability’ by ensuring ethical manufacturing processes by highly committed 80-85 per cent women workforce in 100 per cent long-staple cotton, giving an extra soft finish and durability with minimum shrinkage.
“With consumers now increasingly becoming focused on hygiene, we have designed products where sustainability meets reliability. Our range of masks for kids & adults are made of breathable fabrics that also possess antimicrobial properties, offering utmost protection & comfort during this pandemic situation,” Dr. Sudha Anand, Founder, Swaas said.
The line is available for purchase exclusively at the brand’s e-commerce portal – https://swaaslife.com/