Ranjan Sharma, CIO and Head of Supply Chain, BESTSELLER India, in discussion with Apparel Resources, explains how digitalisation has made it easier to enhance a brand’s predictability and this is helping in reducing the entire supply chai
Retail Tech
-
-
Better omnichannel integration, state-of-the-art digital experiences and data-driven personalised loyalty programmes are all examples of what customer retention implies in the context of digital platforms.
-
The existing fashion retail business has faced significant vulnerabilities in recent times, prompting a shift towards technology-driven solutions in retail operations.
-
Fashion and tech experts debate the merits and demerits of using AI in fashion design.
-
Automatic tagging technology, employing AI-based image recognition, can address product tagging issues, ensuring precise identification of desired products in a shopper's search.
-
-
Mapping consumer sentiments becomes even more imperative today because the younger generations, like GenZ and Alpha are deeply fascinated by technology, especially talking to devices like Alexa.
-
The growing significance of fashion metaverse is evident as retailers explore innovative methods to connect with customers. Virtual try-ons, virtual storefronts, social shopping can help in creating a more immersive and interesting shopping
-
Unlike omnichannel, where channels may operate independently, unified commerce synchronises data and operations, providing a seamless customer experience.