The German manufacturer of industrial sewing machines for garment, leather, upholstery, shoes and technical textiles, Duerkopp Adler has a very diverse and extensive product portfolio of machines to offer “Customers are looking for the latest automats,” said Wolfgang Ax, Area Sales Manager, Duerkopp Adler. The company sees India and especially the south India market growing as the mid-segment companies are going in for major expansion plans and upgradation in their machineries and to make up for the huge investment costs, the apparel manufacturers have now begun to ask for machines that are flexible to adapt to product and style changes. “Duerkopp Adler is a firm believer of offering machines with set standards and parameters, specifically designed for a certain category of products. The intention behind this is to provide the customers with highly efficient machines that improve the productivity of the manufacturing unit,” says Ax contrary to the industry demand.
Ax insists that a machine needs to be simple. Listing the parameters for the selection of a machine, he says that it should be easy to operate and troubleshoot, and that the workstations should be ergonomic, capable of eliminating material handling times and should occupy lesser space. He takes pride as the company offers an assortment of such high quality machines to its clients. “But with quality, comes a high cost,” he says, adding that they have to identify customers who understand such minute technical details and are ready to pay for them. “This is why we have a very niche clientele.” And to support and increase more awareness among them about the uniqueness of our products, we have started organizing private shows.
