An emerging white-labelled credit enabler for e-commerce merchants, BharatX has partnered with Snitch – an online men’s clothing brand to offer ‘buy now pay later’ (BNPL) services.
Through the ‘SnitchPay’ feature powered by BharatX, customers will be able to pay for their purchases in three instalments, instead of paying the entire amount at once, with no extra added cost or interest, bringing affordability and convenience to the customers.
In a statement, BharatX informed that Snitch is one of BharatX’s partners enabling BharatX’s white-labelled BNPL option on its checkout.
BharatX will offer Pay-In-3 feature to Snitch buyers via a Shopify plug-in. The customers will only need to pay one-third of the total billing amount at the time of payment; the remaining amount can be paid over two months. The transactions will be carried out through a secure gateway and all communication will take place via WhatsApp only, without the need of visiting any other app.
Also Read: Indian clothing brand Snitch records ARR of Rs. 100 crore at the end of Q4 FY ’22
With this, BharatX is empowering customers with convenience, security and a smooth buying journey on Snitch’s platform. Looking ahead, BharatX plans to offer Pay-In-3 as a feature to the other e-commerce companies, D2C and Fintech Brands.
Mehul Nath J, CEO and Co-founder, BharatX says, “We are delighted to announce our partnership with Snitch – a brand that is gaining immense popularity amongst the customers. For those wishing to purchase on Snitch, our ‘Pay-in-3’ feature via the Shopify plug-in empowers them to fulfil their aspirations without having to worry about spending a lump sum amount at once. At BharatX, it is our aim to empower every citizen with the credit they need, and help them fulfil their desires. Our Pay-In-3 feature is making that possible; and will also be instrumental in driving more sales and enhancing the selling power for the other merchants listed on Shopify.”
Chetan Siyal Snitch’s Founding Team Member and CMO says, “The ‘Pay-In-3’ feature provided by BharatX is a seamless way of providing our customers with a simple one-tap affordability solution. Customers can simply click on the ‘SnitchPay’ option at the time of checkout, and without any additional documentation or formalities, they would be able to access the credit feature. Buyers on Snitch will be empowered to shop for their favourite styles and apparel without paying the entire amount at once.”
Founded in 2020 by Mehul Nath, Shyam Murugan, Eeshan Sharma and Siddharth Venu, Bengaluru-based BharatX is a FinTech start-up that enables consumer facing platforms to offer Credit-as-a-Feature.
