Retail Tech

The growing significance of fashion metaverse is evident as retailers explore innovative methods to connect with customers. Virtual try-ons, virtual storefronts, social shopping can help in creating a more immersive and interesting shopping

Unlike omnichannel, where channels may operate independently, unified commerce synchronises data and operations, providing a seamless customer experience.

Here are some excerpts from the engaging discussion that Team Apparel Resources had with Vikram R Singh, Founder and CEO of Antier, on the use of metaverse, web 3.0 and blockchain in India, particularly in the fashion industry.

Building a dedicated fashion store on an e-commerce platform provides greater convenience as shoppers no longer need to navigate between multiple websites or apps.

By crafting holistic engagement channels, brands can identify pain points, moments of delight and areas for improvement, enabling them to create a seamless and enjoyable experience for consumers.

Within the context of the fashion industry, generative AI addresses the persistent challenges faced by retailers in terms of varying consumer preferences and purchase decisions.

The Indian fashion retail fraternity is set to soon adopt smart ‘Experiential Retail Stores’ that go beyond addressing the touchpoints of the target audience by also providing compelling reasons for customers to visit often, allowing re

Overseas brands and retailers like Zara, Decathlon and Bestseller India are actively incorporating the concept of experiential retail stores as they are bringing the global shopping experience under one roof to India to offer their consumer

Forever New kickstarted its digital transformation by implementing an integrated Point of Sale (POS) system across all its retail locations. It also became one of the first brands to adopt omnicommerce, forming a collaboration with Myntra.