Rue21, a US based fashion retailer, has decided to use Manthan’s, analytic solutions with an aim to make its business more customer centric.
Manthan’s is a provider of cloud analytics and artificial intelligence solution.
“The investment in Manthan’s analytics is another important move towards becoming a high-performance business. Manthan’s modern cloud analytics platform, superior solution engineering, and strong experience in the retail and consumer domains played a key role in our decision to choose the solution,” said Mark Chrystal, Chief Analytics Officer, Rue21.
Manthan’s customer data platform will help the company to take data driven decision for improved performance. The advance customer analytics will help them understand customer segments, personalized marketing communications for improved customer experience. This will further help them in building customer loyalty with its existing customers.
The solutions will also help with the increased efficiency and performance across the core retail operations like merchandising, assortment, pricing, promotions, allocations, replenishment, ordering, fulfillment and store operations.
“We’re pleased to have Rue21 join our wide base of retail and consumer clients who are focused on transforming their business with advanced analytics and AI. These are key capabilities businesses need to stay relevant in today’s digitally connected world,” Sivakumar Hariharaiyer, Senior Vice President and Head, Manthan.
