The initiative aims to shift consumer perceptions of wool by showcasing Merino’s versatility, technical performance and suitability for year-round wear, positioning it as a modern, premium material beyond its traditional association with winter clothing.
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The minister stated that Milkweed fibre is considered a modern material and that NITRA has already transferred its technology to several companies, with discussions under way with others.
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The Ministry of Textiles has argued that it should retain a role in the Mission, noting that it was initially involved as an implementing agency alongside ICAR and has already conducted related webinars.
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Goyal indicated that the official framework was imminent, stating that the details, including the mission’s elements and the nature of support available to industry, would be released this week.
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During the visit, the Indian delegation met senior Georgian government officials and representatives from universities, sericulture laboratories, research centres, textile manufacturers, carpet traders and the Georgian Chamber of Commerce & Industry (GCCI).
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Industry bodies highlighted measures such as single registration, single licence and single return for employers, as well as the introduction of an inspector-cum-facilitator framework, saying these would significantly improve the ease of doing business.
