The sharp tariff increase on Chinese goods will make them significantly costlier in the US, allowing Indian products, which currently face a lower 50% tariff, to become more competitive.
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Superdry’s expanded range will be introduced in phases across leading e-commerce platforms and premium department stores, with plans to open exclusive brand outlets in Tier-1 cities.
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For Sachin Tendulkar, who serves as Co-founder and Chief Inspiration Officer, the brand’s mission extends beyond business. He emphasised that the goal was to promote fitness and healthy living across India, adding that he wanted to continue “batting for India” in his second innings.
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The Ministry said the amendments are designed to improve ease of doing business, promote fresh investments, accelerate growth, and underscore the government’s commitment.
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Industry associations noted that these cuts had provided a leg-up to MSMEs, with most reporting robust order books. The industry expects the momentum to continue beyond the festive season.
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