After having completed and dominated two decades in the Indian fashion industry, Shantnu & Nikhil has reached a point where fashion and couture are not merely about selling outfits and making sales - the brand strives to make its customers experience the entire tale of the ensemble itself.
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With design aesthetics that are rooted in exquisite Indian sensibilities of craftsmanship juxtaposed with functionality, timelessness and quality at its core, Saaki is updated with a refined modern touch to suit the palette of today’s consumers.
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Apparel Resources (AR) gets candid with NeceSera’s Founder, Riddhi Jain, on the idea behind the brand, what it sets out to achieve and how it has been able to capture a growing base of loyalists since its launch, emphasising on the growing demand for comfort-based clothing in the Indian market.
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Designer & Labels
Anju Modi: Weaving a legacy of Indian crafts and techniques in a modern-day setting
Apparel Resources (AR) speaks to the highly acclaimed and multi-faceted designer Anju Modi in an exclusive interview as we unravel the brand’s inception, its exceptional work in the field of reviving age-old Indian crafts and textiles, how it is merging the old with the new to cater to the consumers of today and its plans for the future.
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Designer & Labels
Gauri and Nainika – Painting reality… In conversation with the connoisseurs of glamorous evening wear in India
Nainika Karan, Founder and Designer of Gauri & Nainika, told Apparel Resources (AR), “The essence of our brand has always been to create timeless clothes of excellent quality in luxurious fabrics.”