After having completed and dominated two decades in the Indian fashion industry, Shantnu & Nikhil has reached a point where fashion and couture are not merely about selling outfits and making sales - the brand strives to make its customers experience the entire tale of the ensemble itself.

With design aesthetics that are rooted in exquisite Indian sensibilities of craftsmanship juxtaposed with functionality, timelessness and quality at its core, Saaki is updated with a refined modern touch to suit the palette of today’s consumers.

Apparel Resources (AR) gets candid with NeceSera’s Founder, Riddhi Jain, on the idea behind the brand, what it sets out to achieve and how it has been able to capture a growing base of loyalists since its launch, emphasising on the growing demand for comfort-based clothing in the Indian market.

Apparel Resources (AR) speaks to the highly acclaimed and multi-faceted designer Anju Modi in an exclusive interview as we unravel the brand’s inception, its exceptional work in the field of reviving age-old Indian crafts and textiles, how it is merging the old with the new to cater to the consumers of today and its plans for the future.