With fresh colours that are ‘in’ and ‘trending’, IDEAS has unveiled a Colour Trend Book, an active sports colour forecast (R´evolution 2017-18) that not only aims at next season’s trends but also gives a glance at the future and proposes new pathways to the world of tomorrow…
In November last year, the IDEAS colour meeting for Autumn/Winter 2017-18 took place at Birgit Brandt Activewear Studio in Cologne. With participation from six studios and other non-attending members’ visions for the industry, the new colour book contains 40 colours and is categorized into six different themes.
Also Read – Pantone Present Two Colours for the Year 2016
IDEAS Active Sports Design Network is offering design services to an industry which has started acting global very early. The founders of the association felt the need to establish a business platform and showcase for professionally qualified sports-related apparel, products and graphic designers, and to obtain wider recognition of high-quality sports fashion and product design, thus the company reviews and analyses trends and colours that appeal the industry, consumers and ultimately the end-users. Moreover, as the ratio of young buyers of sports-related products is increasing, it has become extremely important for the industry to stay on its toes all the time with fresh and new ideas, especially with appealing colours, to attract more and more consumers, thus the latest colour trend book from IDEAS will certainly add an edge to the ‘trendy’ sports world and sports products.
