Among the few Indian apparel exporters offering value-added blazers and jackets for the international market, some are aggressive on product development. Noida-based Kashvi Designs, a 12-year-old company, is one of them.
Under the leadership of Directors Alok Kumar Singh and Meenakshi Singh, the company, which is a sub-vendor of Armani Emporio, has come up with a lot of new development in its products. Apart from menswear like polo shirts, T-shirts, jackets, blazers and shirts, the company also produces high-end ladies garments.
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“We not only have some new designs in blazers, but have also tried to design blazers in different fabrics that are not so common, such as knitted fabric, two-tone Pk, indigo jersey etc. We have come up with different offering in the designs of collar and cuffs. Generally, people do polo with the knitted collars and cuffs only, but we make polo shirts with formal collars and formal cuffs, so that our customers can wear them to office as well,” said Meenakshi Singh, who is also former student of NIFT, Mumbai.
“Similarly, there is much emphasis on washing effects as well. We have tried to develop new kind of washes in Tees like tea stain wash, spray foil printing, which is very interesting,” she added.
It also offers summer blazers, formal, casual, and every other kind of blazers. Good collaboration with printing units, better understanding of fabrics and a strong sampling team that can create 50 samples a day have helped the company focus on product development.
The company, exporting mainly to UK, have cut to pack services in-house, including sublimation printing machine. It can produce 400 blazers a day, 4,000 polo shirts per day, 3,000 shirts per day. Further it is planning to add embroidery machines as well planning to increase blazer capacity.
