Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif.
The campaign #SheGotRee is a celebration of fitness and depicts the myriad ways in which one can harness one’s energy and enjoy being fit no matter where one is.
Through product innovations like the ‘Pure Move Bra’ and the ‘Meet You There’ collection, or campaigns such as ‘It’s Not a Man’s World’, Reebok continues to inspire women around the world to find their personal expression of fitness.
Now, with the powerful #SheGotRee campaign with Katrina, Reebok strives to further strengthen its commitment to the constant pursuit of fitness.
The campaign video, which features catchy music and impactful lyrics, has Katrina unleashing her energy in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing.
“I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The #SheGotRee campaign only furthers this belief by encouraging everyone to find their ‘Ree’ which is the joy and spirit of being fit,” said Katrina.
Commenting on the association, Sunil Gupta, Brand Director, Reebok India said, “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors and everywhere in between. Through the #SheGotRee campaign, we hope to inspire women to find their very own expression of fitness.”
