House of Masaba Founder Masaba Gupta has furthered her partnership with Nykaa Fashion’s Nykd by Nykaa to launch a new and exclusive line of women’s underwear.
After the successful launch of their collaborative elevated sleepwear collection last year, the duo have joined forces yet again to cater to the ever-evolving conscious consumer.
Inspired by Indian flowers, fruits and spices, the collection embodies Masaba’s signature flair for prints – think chilli motifs, lemon prints, etc. with a pop of colour in verbiage, shades of anthracite, nuthatch more.
While House of Masaba’s signature fun prints lie at the core of this collection, it doesn’t compromise on comfort.
The collection is made using super soft cotton fabric and features a lightweight and odour free finish and anti-microbial finish underlining that comfort is the new luxury!
Starting at Rs. 249, the new range by Masaba Gupta is available to purchase exclusively on www.nykaafashion.com.
Nykd by Nykaa is an intimate and sleepwear brand launched by Nykaa Fashion in October 2020. The philosophy of the brand is centred around giving women the ultimate sense of comfort and freedom as they get to know their body types.
The brand aims to bring joy to lingerie shopping by simplifying the experience of understanding size and fit factors.
Nykd has also developed a unique tech-enabled Bra Advisor – that answers a few questions to understand the body type, which then allows the advisor to recommend the ideal size and styles for the consumer. To reinforce its DNA of Realness and Self Love, the brand has also launched ‘Nykd All Day’ – an indulgent sub-brand featuring Athleisure, Leisure and Activewear.
Nykaa Fashion, launched in 2018, is the multi-brand e-commerce fashion offering from Nykaa, India’s leading beauty and fashion destination. Headed by Adwaita Nayar, the Nykaa Fashion offering pans across womenswear, menswear, kidswear and luxe categories.
In addition to its multi-brand platform, Nykaa Fashion has a strong portfolio of consumer brands: RSVP, Mondano, Likha, Twenty Dresses and most recently acquired Pipa Bella. To demystify the lingerie category and offer an inclusive and comfortable experience, Nykaa Fashion launched Nykd in 2020, its first-ever lingerie, loungewear and athleisurewear brand.
