Home-grown D2C lifestyle brand SAADAA intends to open offline outlets before the end of the year. The company said in a statement that it intends to remain bootstrapped, grow organically, and remain profitable while eventually going public.
Women’s wear accounts for a staggering 85 per cent of the US $ 43.65 billion worldwide Indian apparel sector, which is made up of all types of clothing. The CAGR for this market is predicted to be 10 per cent. By creating a website where users can get fashionable clothing for numerous events at reasonable prices, SAADAA hopes to capture a sizeable portion of this market, according to the firm.
The business added that it aims to close the enormous gap between consumers who appreciate stylish clothes and the market’s affordability. The product line is currently available on Amazon, Flipkart, and the brand website.
Akshay Shivpuri co-founder and Director SAADAA said, “Our philosophy as a brand is to develop zero-compromise products that are made to last, making them practically sustainable as it is, while being of exceptional value. ”
In addition, the business is urging customers to adopt a more environmentally friendly method of purchasing clothing by pushing them to steer clear of rapid fashion fads and cultivate a culture of thoughtful shopping. By the end of FY 2024, the company hopes to have an annual revenue of Rs. 100 crore.
Mahesh Tekwani co-founder and Director SAADAA further said, “We strive to create a range of products that cater to various body types and sizes.”
