Reliance Retail’s activewear brand, Performax has been named the official kit sponsor for the Indian football team, as confirmed by the All India Football Federation (AIFF). The team unveiled their new kit during their match against Iraq at the King’s Cup in Thailand on 7th September 2023. Performax, a homegrown sportswear brand, holds exclusive rights to produce kits for all formats of the game and will be the sole provider of match, travel, and training attire for the AIFF, including men’s, women’s, and youth teams.
Shaji Prabhakaran, Secretary General of the AIFF, expressed optimism about the partnership, stating, “I am confident that the players and teams will embrace the new kit and be motivated to perform their best on the field. I wish this collaboration between the AIFF and Performax great success.”
Akhilesh Prasad, President and CEO of Reliance Retail – Fashion & Lifestyle, emphasised the potential of football in India, foreseeing the Indian football team’s rise in prominence in the coming years. He noted that this partnership aligns with Reliance Retail’s goal of increasing sports accessibility in India through Performax.
Performax Activewear is available at over 1,500 stores across India and can also be found on digital commerce platforms such as Ajio and JioMart. The official and fan merchandise will be accessible at Performax exclusive stores and various retail partner outlets nationwide, as stated to the press.
