Actor Vijay Devarakonda has decided to redefine and relaunch his clothing brand RWDY, giving it a fresh and revamped appearance.
The relaunch of the apparel brand is under the banner of ‘RWDY Indian Street Culture’. The actor previewed this development in an exciting video, explaining the brand’s concept and proclaiming his resolve to recover Indian supremacy in the world of fashion.
“We are not here to play; we are here to take over and make the world say namaste,” Vijay Deverakonda states in the ad, and the brand intends to empower individuals with a sense of pride in their Indian identity, establishing a connection to the nation’s cultural heritage.
The RWDY Indian Street Culture, which is expected to premiere in 6th December, is positioned as a new-wave fashion company that wants to reinvent Indian fashion norms on a global scale.
While specifics on pricing points and other factors remain unknown, the statement suggests an aspirational premium positioning for the brand. Consumers who wanted to be a part of the relaunch were given a link to register for early access, which added an element of exclusivity to the launch.
