Arvind Limited, an integrated solutions provider in textiles with strong fiber-to-fashion capabilities for a global and domestic customer base, announces a strategic collaboration with Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting & shirting brand.
“I am honoured to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics’, said Lakshyaraj Singh. “This partnership not only represents a union of heritage and innovation but also signifies our collective dedication to elevating the standards of luxury and sophistication in the realm of fashion. Together, we embark on a journey to inspire a lifestyle that embodies timeless elegance and refinement.”
“We are pleased to welcome Dr Lakshyaraj Singh Mewar of Udaipur to the Primanté family,” said, Kulin Lalbhai, Executive Director, Arvind Ltd. “His association with our brand not only reinforces our commitment to excellence but also sets the stage for exciting collaborations and innovations in the luxury fashion space.”
This collaboration marks a significant milestone in Primanté’s journey, positioning it firmly in the elite class of luxury fabrics. As the company continues to innovate and push the boundaries of textile technology, it is committed to bringing forth a range of Italian-inspired designs that redefine luxury and sophistication.
