KingsCraft Online Brands Private Limited pioneers a new era in Indian fashion with the launch of Underrated Club, a streetwear fashion brand. Co-founded by entrepreneurs Abhishek Teri and Kartik Anand, Underrated Club marks a significant milestone in the e-commerce and retail landscape by introducing streetwear fashion that resonates with individuality, uniqueness and authenticity for Indian consumers.
Abhishek Teri, Co-founder, Underrated Club, said, “At URC we are redefining luxury streetwear by merging timeless elegance with modern urban flair. Our creations are a celebration of individuality, crafted with precision and a deep commitment to quality. We believe that true luxury lies in the details, and each piece we design is a testament to this philosophy. Join us on a journey where sophistication meets street style, and where every garment is a statement of refined taste and bold expression.”
Currently, Underrated Club operates through its online platform, providing a seamless shopping experience through its user-friendly website. Soon, the brand plans to expand its presence across premium leading e-commerce platforms. Additionally, Underrated Club is exploring opportunities to establish a physical presence through strategic partnerships with retailers, pop-up stores, and the opening of flagship stores in key metropolitan cities.
