Tirupur, India’s largest knitwear production hub, is benefiting from the shifting geopolitical landscape that is favouring India’s apparel exports. Not only are current customers increasing their sourcing from this region, but brands that previously had little or no sourcing from this region are also taking notice.
Local exporters strongly believes that in coming days, the hub will have more orders as renowned brands and retailers like Primark, M&S, C&A, GAP, Costco and Walmart etc. are appointing third-party auditing firms to assess the capacity and capability of this cluster.
It has been also reported that prestigious brands like Honest Baby Clothing, BB Baby, and Monica + Andy are also having a greater thrust on Tirupur.
Also Read: Apparel sourcing will increase from India
K M Subramanian, President, Tirupur Exporters’ Association (TEA) said that US and UK-based leading brands are now appointing testing agencies like Bureau Veritas and SGS for auditing more factories and are planning to offer more orders.
It was also reported earlier that the situation in Bangladesh and India’s efforts for an FTA with the UK will also benefit Tirupur.
A few of the top apparel exporters told the Apparel Resources team during their recent visit to Tirupur that they are anxious to gain market share in this situation and are adjusting their strategy accordingly. This includes concentrating more on the US market, increasing their product offerings and capacities, investing more in upgrades, using MMF in addition to cotton, and putting more of an emphasis on sustainable initiatives.
The upcoming edition of Apparel Online Magazine will have a detailed story on the changing directions of Tirupur and how the hub is on its toes to grow. Keep following the same space for detailed coverage.
