In a strategic move to cater to the fast-paced lives of modern shoppers, Bata India has partnered with quick commerce platform Zepto to deliver shoes to doorsteps in 10 minutes. This collaboration intends to revolutionise how people buy shoes, offering a quick 10-minute delivery of the Bata footwear range online.
Bata plans to quickly expand this service to major Indian cities. This is particularly timely considering the upcoming wedding season, with an estimated 48 lakh weddings expected in the coming months. This partnership eliminates the wait and the quick needs and gratification of the customers offering a wide variety of products available for quick delivery.
Gunjan Shah, CEO of Bata India, expressed his excitement about the collaboration. He emphasised Bata’s commitment to innovation and meeting customer needs. This partnership strengthens Bata’s omni-channel presence, allowing customers to choose their preferred shopping method – online, in-store, or now, with rapid home delivery.
Aadit Palicha, CEO of Zepto, echoed the sentiment, highlighting the focus on convenience and speed. He emphasized the benefit of offering a wide variety of Bata’s stylish and comfortable footwear at lightning speed. This collaboration aims to redefine how quickly people can access quality shoes, allowing them to express their personal style efforlesly.
The partnership with Zepto represents a significant step forward for Bata India as they continue to adapt to the changing retail landscape. It prioritizes customer accessibility to quality footwear, ensuring a seamless shopping experience for all.
