Online-first apparel brand Bewakoof has expanded its retail footprint with the newly launched store in Pune’s Amanora Mall. This is the company’s first ever outlet in Pune and it offers a wide range of clothing, accessories and footwear for women and men.
Terming their collection as ‘quirky and bold’, Bewakoof announced its Pune debut on the internet.
Amanora Mall also expressed its excitement about welcoming Bewakoof to its premises. They further added that this partnership aligns with the mall’s strategy of supporting D2C brands and enhancing the shopping experience for its customers.
Founded in 2012 by Prabhakaran Singh and Siddharth Munot, Bewakoof has gained significant popularity among millennials and Gen Z in India. The brand is known for its trendy and quirky designs across various categories, including casual wear, footwear, and accessories.
