To increase its retail footprint in the Indian footwear sector, Red Chief has opened its multibrand format store Zuup in Gorakhpur.
In addition to 100 domestic and worldwide brands like Lee Cooper, Inc.5, Nike, Adidas, Puma, Skechers, Asics, Reebok, Crocs, Woodland, and Campus, Zuup outlets will carry Red Chief footwear.
Bollywood star Jimmy Shergill and managing director Manoj Gyanchandani opened the company’s first Zuup store.
“ZUUP feels like a footwear wonderland for families where one can find shoes in just one visit,” Shergill said in a statement regarding the opening.
Zuup was established to provide a one-stop shop for all footwear needs, removing the inconvenience of going to several outlets, Manoj Gyanchandani said. In a similar vein, Zuup stores want to revolutionise how families purchase shoes.
Red Chief presently offers through exclusive shopfronts, multi-brand outlets, and top Indian e-commerce sites.
