Decathlon, the global multisport clothing and lifestyle brand, has teamed up with Tata Cliq Fashion to expand its online presence in India and reach customers in new areas, particularly in Tier-2 and Tier-3 cities.
According to Decathlon India’s CEO, Sankar Chatterjee, the sports landscape in India is changing quickly as more people embrace fitness and an active lifestyle. He also stated that sports have the ability to change societies for the better and that the partnership with Tata Cliq Fashion is a step in that direction. With more convenience and inclusivity, Decathlon is reinventing the sports retail experience by utilising Tata Cliq Fashion’s customer base and incorporating technology.
Along with more than 4,000 Indian and foreign brands, Decathlon has introduced more than 5,000 sports products on the Tata Cliq Fashion platform. With Tata Cliq Fashion, Decathlon can now distribute its products to more than 24,000 Indian post codes in 60 sport categories.
Tata Cliq’s CEO, Gopal Asthana, stated that the company is dedicated to providing a varied and carefully chosen selection that caters to the changing tastes of its customers. With a substantial revenue contribution to the total business, the sports and fitness category on Tata Cliq Fashion is one of the best-performing categories. Since Decathlon’s outstanding quality and wide range of products perfectly complement Tata Cliq’s mission to offer every customer a comprehensive athletic solution, the company is thrilled to be able to further diversify its product line.
