Bengaluru-based fashion brand Showoffff has surpassed US $ 24 million in revenue for FY ’25, an important milestone in its 30 year journey, and subsequent to a bold brand refresh aimed at strengthening engagement with India’s Gen Z and millennial consumers.
Since the refresh, Showoffff’s online platform has gained phenomenal traction, experiencing over 10.5 lakh monthly visits with a 61% increase in digital engagement. The combined gross merchandise value (GMV) occurred both online and offline and has increased by 75%, pushing the brand’s revenue over US $ 24 million, for the first time in its 30-year history.
Showoffff began in 1993 in a 200 sq.ft. store in Jayanagar. Today, Showoffff has 22 outlets across Karnataka and Maharashtra comprising more than 500,000 sq.ft. of retail. The brand has also made investments in digital commerce, including through Amazon, Myntra, and its own e-commerce
Founder Priya Shah believes the brand has been a success because of its strong understanding of Gen Z values. Specifically, authentic self-expression, sustainability, and a good grasp of trend-forward fashion. “We’re not just building a brand—we are creating a movement in Indian fashion,” she said.
Showoffff is also utilising 100% recyclable packaging, growing into cities like Ahmedabad, Mysore, and Hubli, and is supported by a team of more than 1200 people. The future for Showoffff includes the launch of a Luxe Collection, expansion into more experiential retail, and diversifying into wellness, manufacturing, and real estate.
