Flipkart has deployed more than 250 AI models across its ecosystem as it accelerates artificial intelligence adoption in customer experience, seller services and engineering, according to Balaji Thiagarajan Chief Product and Technology Officer.
The company is also developing specialised e-commerce large language models (LLMs), with AI tools now generating 35–40% of its software code.
The e-commerce giant is building an “agentic ecommerce platform” powered by a mix of frontier AI models and proprietary models.
Flipkart is expanding generative AI beyond software development by integrating it into product discovery, conversational shopping, seller tools, catalogue creation, customer support and internal operations. The company also uses AI to power personalised shopping experiences, its Seller Lens platform and AI-driven voice agents for seller support.
“Instead of focusing solely on cost savings, Flipkart tracks AI using business metrics such as click-through rates, conversions, average basket sizes, customer engagement, demand forecasting accuracy and inventory turnover. AI has improved product discovery, increased conversions and average basket values. It is also helping attract more sellers by providing AI-driven business intelligence,” according to Thiagarajan.
The developments follow Flipkart’s recent appointment of Vinay Vaidya to its technology leadership, alongside a series of senior AI-focused hires.
The Walmart-owned company has recruited technology leaders from firms including Amazon, Tata Digital, Coupang, Razorpay and Groupon to strengthen its artificial intelligence capabilities.
The leadership expansion is intended to accelerate and scale Flipkart’s AI initiatives across the business.
Thiagarajan further stated that Flipkart’s AI voice agents currently make around 90,000 personalised seller calls each month, with volumes expected to scale significantly.
The company is also developing an in-house AI productivity platform for developers and product teams alongside external tools such as Claude and Codex.
Flipkart’s AI acceleration comes as rivals race to embed artificial intelligence deeper into their businesses.
Flipkart is accelerating its AI strategy as competition intensifies from competitors. Amazon has committed US $ 13 billion to expand its cloud and AI infrastructure in India by 2030, taking its total planned investment to US $ 48 billion, while Meesho recently said more than 70% of its software code is now AI-generated.
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