Online apparel retailer, Asos had been facing a very tough year with three profit warnings within last seven months. Surprisingly, the price of its shares went up by 5 per cent as the analysts suggested that there is a possibility of Amazon, the US online giant making a bid for the company. The acquisition of Zappos and rollout of Amazon clothing has hinted at the ambition of the firm and it is anticipated to pay £ 50 per share. “We think significant value could be added to Asos via a combination with a larger online retail organization,” says UBS, an investment banking company.
