AROO, India’s first defence start-up, has created the Intellectual Property (IP) in specialised defence clothing.
Started by Rohit Bedi and Munish Hinduja, AROO is in the defence space for apparel and gear, and through its OEM manufacturers the ECWCS (Extreme Cold Weather Clothing System) and other specialised defence clothing.
Both the entrepreneurs joined hands over 5 years ago to ideate and toil to make AROO a reality and to give India its first defence start-up in the apparel and gear segment, which has fulfilled the supply of over 60,000 ECWCS sets successfully so far making India proud.
These products are being currently manufactured out of Bengaluru.
ECWCS is a 3-layer modular clothing system worn together, which is designed to operate in temperatures of up to -50 degrees Celsius. This product is used by Indian soldiers at high altitude regions including the Siachin Glacier, which is the highest battlefield in the world.
This clothing system was being imported for over 25 years. AROO can, with pride, comment that AROO ECWCS outperforms the imported clothing systems provided to the Indian Army.
It is also at a lower cost thus providing savings to the Indian Government. Furthermore, the Indian Army is no longer dependent on foreign companies for this life-saving apparel.
Rohit Bedi, Co-founder, AROO says, “We were inspired by the Government’s policies of ‘Make in India’. Our vision started with the Indian Government’s focus on promoting the indigenization of key imported products to decrease the dependencies on imports. Our mission is to provide world-class protection solutions for our ‘JAWANS,’ and our ambition is to exceed any world manufacturer in terms of product, quality and pricing.
Munish Hinduja, Co-founder, AROO says, “The manufacturing process designed by AROO is focused on creating a defect-free product. The manufacturing lines at our OEM’s facility combined with our quality standards and rigorous raw material testing conducted at our OEM’s in-house testing facility, provide us with real-time product performance, with an eye on the CLO value (warmth level) and waterproofness of the garment our production supply outperform foreign specifications by 20 per cent to 75 per cent on key performance parameters.”
