The Clothing Manufacturers Association of India (CMAI), is focusing to promote apparel manufacturing entrepreneurship in Surat, India’s leading fabric production hub.
CMAI also launched the Surat Chapter of its ‘ACHIEVERS CLUB’ initiative to encourage and facilitate young entrepreneurs who have the passion to achieve. These initiatives aim to foster growth and success within the industry, creating a vibrant and dynamic community of entrepreneurs.
Under an MoU with SAKET, an association that represents 160 Textile Markets in Surat, CMAI is committed to nurture textile industry entrepreneurs in Surat to diversify their operations into garment manufacturing as a natural progression that compliments their existing business.
CMAI also organised a ‘Knowledge Session’ featuring Siddharth Bindra, MD, BIBA Fashion Ltd.
More than 200 members of SAKET attended the session to benefit from the valuable insights shared by Siddharth on how he built the BIBA brand.
Siddharth emphasised six crucial factors for building a successful brand: passion, commitment, and perseverance as driving forces, upholding the highest quality standards, understanding and meeting evolving customer needs, establishing a unique brand identity, consistent and effective customer communication for lasting relationships, and aligning brand personality with pricing, packaging, and availability to create a strong and resonating brand for the target audience.
Naveen Sainani, Jt. Hon Secretary, CMAI, said, “Over the next three years, our goal is to promote garment manufacturing among entrepreneurs from the Surat textile industry, including SAKET members. We plan to achieve this by organizing programs, courses, and workshops dedicated to efficient garment production management. Additionally, we aim to enhance marketing skills and knowledge for both export and domestic markets, along with implementing various other initiatives.”
