As world faces the acute shortage of face masks and other PPE gears in the middle of the Coronavirus crisis, many major retailers and brands have turned to making and selling face masks and health equipments.
The list of new mask sellers includes the likes of Amazon, Flipkart, Myntra, Reliance Retail and others.
The shift came in as Delhi, Maharashtra, Uttar Pradesh, Odisha and Chandigarh Governments made wearing masks compulsory for everyone stepping outside.
It is the time for apparel industries to grab this opportunity and supply masks because the demand outstrips supply, while their core products may not see surge in demands anytime soon.
Flipkart and Amazon have asked their apparel manufacturing companies to make masks and these online marketplaces have started selling their own private brand of masks.
Flipkart-owned Myntra has resumed its delivery of masks this week. Also, the fashion retailer has collaborated with outdoor gear brand Wildcraft to make masks.
The knitwear cluster of Tirupur where multiple apparel exporters otherwise cater to brands from US and Europe, has become a mask-manufacturing hub now.