Indian fashion and lifestyle platform, Absolute Brands and Retail, has secured US $ 2.5 million (approximately Rs. 21 crore) in a seed funding round, led by Capstone Ventures. Other angel investors also participated in this funding drive. The primary objective behind this funding, as per Absolute Brands’ announcement, is to establish a physical retail presence and elevate the omnichannel experience for its customers.
Initiated in 2023 by Vishnu Prasad, Absolute Brands focuses on creating an array of in-house fashion apparel brands, targeting both current and untapped customer segments. Their debut apparel label, Big Hello, specialises in providing stylish and top-quality clothing designed to perfectly suit the unique shapes and contours of plus-size individuals in India. Plans are underway to launch the first batch of Big Hello stores within the next three months, initially in Bengaluru, Chennai, and Hyderabad.
The company has outlined intentions to introduce three new fashion brands, aiming to fulfill unmet consumer needs, tap into fresh market segments, and challenge prevailing norms.
By harnessing state-of-the-art technologies and establishing a robust omnichannel retail presence, Absolute Brands aims to redefine the fashion shopping experience. Their strategy involves delivering personalised solutions that deeply resonate with specific preferences, values, and individual needs.
It’s worth noting that Absolute Brands may find itself in direct or indirect competition with fashion entities such as Aastey, The Mad Dresser, Hilo Design, Snitch, Flyrobe, and Bombay Shirt Company, among others.
