Performax, the high-performance activewear brand from Reliance Retail’s fashion and lifestyle portfolio, currently has a presence across over 1,000 stores in 330+ cities and is now planning to expand its reach.
The home-grown brand aspires to become the first Indian sportswear brand of global recognition, and is planning to expand its presence through exclusive brand outlets, at Reliance Retail’s fashion and lifestyle stores and digital platforms as well as in multi-brand outlets.
The brand has also signed cricket star and India’s top bowler, Jasprit Bumrah as its brand ambassador in an attempt to build Performax as the first Indian sports brand of international repute.
Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle, said that the association is amongst the first in a series of initiatives that they plan to undertake towards establishing Performax as the preferred activewear brand for customers.
The brand specialises in activewear merchandise and offers a wide range of options across footwear, apparel and accessories categories, amongst others.
