Aditya Birla Fashion has announced its acquisition of a 51 per cent stake in TCNS Clothing, the parent company of ethnicwear brands such as W, Aurelia, Wishful, Folksong, and Elleven, for Rs. 1,650 crore.
The deal will be completed through the acquisition of the founding promoter’s stake, followed by a merger between the two companies. The acquisition will provide Aditya Birla Fashion with a comprehensive fashion portfolio across consumer segments and price points, and complement its existing portfolio of exceptional brands across the entire spectrum of Indian fashion.
With over 4,100 outlets, TCNS Clothing has the largest women’s wear distribution network. The acquisition is considered one of the largest deals in the Indian fashion space, with other retail majors reportedly in the race to acquire the popular ethnic wear brand.
Bharat Tex Special Report 2026 
