One of India’s largest e-commerce giants, Amazon has waived the fee to sell on Amazon for artisans, weavers and women entrepreneurs over the course of the next 10 weeks.
This move is in keeping with its ‘Stand for Handmade’ which aims to promote indigenous products handcrafted by artisans and the seller-fee waiver will help them tide over the financial woes created by the pandemic.
As part of ‘Stand with Handmade’, Amazon has created a storefront wherein consumers can peruse the products made under the ‘Karigar’ and ‘Saheli’ programmes.
Each of these programmes has taken under their wing, 8 lakh artisans and weavers, and 2.8 lakh women entrepreneurs, respectively.
Speaking on the Karigar and Saheli initiatives, Pranav Bhasin, Head of MSME Empowerment and Seller Experience elaborated, “Customers can discover and buy products from women entrepreneurs and artisans from different parts of the country by visiting specific pages created for selection from north, south, east, west and central India.”
The e-tailer has joined hands with more than 20 Government emporiums to exhibit the best works of Karigar and Saheli sellers.
Additionally, as Amazon encourages e-commerce in India, they believe micro, small and medium enterprise will benefit in a big way from a boom in online sales.