Taking an important step to incentivise new sellers to leverage e-commerce, E-commerce major Amazon India has waived off referral fee for sellers by 50 per cent. The waiver will be applicable for a period of 60 days for new sellers registering on the platform between 15th January to 14th April 2023.
Referral fee is paid by sellers to Amazon for facilitating sales on the online marketplace.
Amazon India currently claims to have over 1.2 million sellers registered on its marketplace. Apparel is one of the most selling product categories on Amazon and this step may attract new apparel sellers.
The company said that this initiative will help ‘New-to-e-commerce’ businesses establish a foothold in the competitive e-commerce market by reducing their upfront costs and growing their business.
In a press release, Amit Nanda, Director, Selling partner services, Amazon India said that, “As the new year begins, we are thrilled to announce a 50 per cent referral fee waiver for ‘new to e-commerce’ businesses on Amazon.in. We believe that with the right support, small businesses can grow.”
He underlined that the announcement is in line with the company’s commitment to digitise 10 million Indian small businesses by 2025.
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