Apparel Group brings Anne Klein, Herschel Supply Co., to India

Apparel Group India has expanded its international brand portfolio with the launch of Anne Klein and Herschel Supply Co., in the Indian market.

With this launch, Anne Klein and Herschel Supply Co products will be exclusively available on fashion e-commerce platform Myntra. Additionally, the company is scouting for space in prominent malls for offline store of brands under its portfolio.

Apparel group sells brands such as Aldo, Canadian lingerie and sleepwear brand, La Vie en Rose, Charles & Keith and Bath & Body Works in India. With an emphasis on fashion, beauty, and lifestyle brands like Tommy Hilfiger, Beverly Hills Polo Club, Inglot, Nine West, and La Senza among others, Apparel Group, based in the UAE, is in charge of marketing over 80 brands.

Anne Klein known for its American roots, is also famous for handbags and accessories. Herschel Supply Co., is known for its signature backpacks, duffel bags, and travel accessories.

Commenting on the launch, Abhishek Bajpai, CEO of Apparel Group India in a statement said, “We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co.”

Tushar Ved, President of Apparel Group India added, “This strategic expansion reflects our commitment to delivering the best of international fashion to India.”