Apparel Group India is looking to expand its brands to cities like Vadodara, Indore, Kochi, Trivandrum, Amritsar and Ludhiana where demand for brands is growing.
Abhishek Bajpai, CEO of Apparel Group India, said that as lot of new malls are coming up, the Group is looking at expanding its brands to these cities.
The Group overall has 1,900+ retail stores and 75+ brands on all platforms, while employing over 16,500 multicultural staff.
It recently launched US-based Victoria’s Secret first physical store in Mumbai and has a portfolio of several other international brands like ALDO, Charles & Keith under the franchisee agreement.
The Group has plans to launch one more offline store of Victoria’s Secret in Delhi before the end of this year.It has also opened Japan-based Daiso in Chandigarh, a value accessory home department store, along with Dubai’s R&B fashion brand.
ALDO has also announced esteemed Indian actress Janhvi Kapoor as the brand ambassador of ALDO India to launch festive collection.
Abhishek believes that premium fashion and lifestyle brands have an exponential capacity to grow in India, and so the Group is looking at expanding its portfolio of international brands to metro and other Tier cities in India.
