Apparel Group announces a motivated growth plan for its brand, R&B Fashion. This development will see R&B Fashion expand its offerings to comprise apparel, toys, footwear, beauty products, and accessories. The brand seeks to open 200 new stores across the GCC and India by the end of 2025.
Presently, R&B Fashion has more than 135 stores and stands out as the flourishing lifestyle fashion brand in the region. These new stores will prioritise offering a broad range of apparel to cater to varied consumer bases and will endeavour to create a welcoming and comprehensive shopping environment.
R&B Fashion has started off the year with the launch of over a dozen new stores in the first quarter alone. The brand’s presence is all set to grow further with planned openings in well-known urban centers across the KSA, Qatar, UAE, Bahrain, and India.
The imminent store launches will mainly target key cities within the GCC and major metropolitan areas of India, guaranteeing an extensive presence across high street and mall locations.
Arun Pagarani, CEO of R&B Fashion, shared his vision for the development, stating, “Our expansion strategy aims to reevaluate the fashion landscape by surpassing traditional retail boundaries. Each novel R&B store will serve as an access to global fashion trends, modified to resonate with local preferences. This growth is not just about opening stores; it’s about producing dynamic hubs that commemorate the diversity of our customers.”
R&B Fashion provides its own line of men’s, women’s, and children’s apparel and non-apparel products, all created in-house. The brand takes satisfaction in ethically sourcing all its products and actively takes part in sustainability initiatives like the Better Cotton Initiative (BCI).
