Arvind Fashions Ltd has appointed Nitesh Kanchan as the new Chief Executive Officer of Arrow, the menswear brand recognised for its formal and workwear portfolio. In his new role, Kanchan will lead the brand’s next phase of growth across product development, brand-building, digital strategy and omni-channel retail.
Announcing the appointment, Amisha Jain, Managing Director and Chief Executive of Arvind Fashions, said Kanchan brings what she described as a strong combination of technical insight, commercial acumen and digital expertise. She noted that he is well positioned to guide Arrow through shifting consumer preferences and support the brand in pursuing sustainable, long-term growth.
Kanchan previously served as Chief Digital Officer at Arvind Fashions and has held senior roles spanning digital commerce, brand strategy and retail operations. His earlier mandates include Chief Executive of Sephora India, Chief Operating Officer of Arrow, and leadership positions with Tommy Hilfiger and Calvin Klein.
As CEO of Arrow, Kanchan will focus on strengthening the brand’s core formal and occasion wear segments while expanding its smart casual and lifestyle categories. His priorities will include enhancing product and design capabilities, elevating customer experience across offline and online channels, and leveraging data-led and digital tools to support profitable, scalable growth.
