India’s textile major Arvind Limited, which recently launched its new online wing – NNNow.com under its e- commerce division, Arvind Internet, is expecting around 10-15 per cent of its business from online sales in the coming three to five years. It also mulls to invest US $ 10 million in this newly launched omni-channel venture.
Kulin S Lalbhai, Executive Director of Arvind informed that the textile manufacturer is aiming to double its revenues by 2020 to become a US $ 1 billion company. It further targets to incorporate all its 1,200 offline stores across its 35 brands by the middle of this fiscal. The company will opt for a top-down model to integrate stores, covering the top 15 cities first in the process.
Also Read – Arvind Limited reports rise in Q4 revenue; launches ‘NNNow.com’
NNNow.Com will integrate online and in-store shopping with same-day delivery, store pick-ups for online orders, same-day returns at stores and country -wide inventory access to customers. Flying Machine and Excalibur are some of the company’s brands. The Group also sells global labels like GAP, Tommy Hilfiger, Calvin Klein and US Polo Association.
The company may also go in for exclusive tie-ups with global brands to sell certain collections online that are not available at stores.
