Comfort and performance have always been the most preferred combination for workwear, but the trend seems to have witnessed an all-time high during the pandemic when consumer behaviour and preferences have changed, and working from home has taken a front seat.
Lenzing Group’s flagship brand for textiles, TENCEL™ recently collaborated with one of India’s largest integrated textile and apparel companies Arvind Limited to unveil a collection of trendy and stylish sustainable shirts and suiting for men.
The Arvind x TENCEL™ collection, made with superior fabrics consisting of TENCEL™ branded fibres, looks like a promising range for the menswear segment, as it offers an excellent opportunity to the consumers to make a conscious choice and give back to the environment.
The collection is light, soft, biodegradable, consumes less water and can be worn across the year.
Avinash Mane, Commercial Head, South Asia, Lenzing AG, commented on the collaboration, “At Lenzing, we are always working closely with different partners to minimise the environmental footprint of the fashion industry and help consumers make conscious purchases. It is encouraging to see that Arvind shares this value and is setting out to positively influence the community.”
Pranav Dave, CMO – Arvind Limited, on his part, stated, “From innovation in fibre to sustainability in fashion, Arvind has been revolutionising the fashion industry and powering high-fashion brands across the world with continuous innovative offerings.”
“Therefore, it was only natural for us to partner with TENCEL™ brand. Staying true to TENCEL™’s core promise, each garment is light and breathable with added performance features, and at the same time, is high on sustainability,” Pranav added.
The collection is priced between Rs. 1,799 and Rs. 2,299, and can be availed from the brand’s website arvind.nnnow.com or any of the 135 The Arvind Stores across India.
