With an aim to meet the surging demand for women’s apparel in the Tier-2 cities across India, leading fashion brand Madame on Monday announced the launch of 6 new stores.
It is noteworthy here that the demand came in at a time when the country is struggling with the COVID-19 pandemic, which has adversely impacted several industries.
While one of these stores will be situated in Lucknow’s Crown Mall, the other five will be high-street stores based in Delhi-NCR, Uttar Pradesh, Haryana, Himachal Pradesh and Arunachal Pradesh.
Commenting on the same, the brand’s Executive Director, Akhil Jain shared that the store walk-ins in Tier-2 cities are “at 60 per cent pre-COVID-19 levels.”
Madame expects the demand to get better within the next 2 months, “coming to almost 75 per cent footfalls as of last year.”
The brand hopes to reach 80 per cent like-to-like sales this year, and is anticipating to achieve that with its latest expansion plans in Tier-2 markets, he added.
At the same time, Akhil also underlined that Madame’s online sales saw significant growth during the lockdown period.
“We will also be investing more in online promotions in the run-up to the festive season,” he further stated.
Adapting to the new normal, the company has redirected a considerable amount of its budget towards digital, and has also planned to come up with an omnichannel “to reach the customer when the customer is struggling to reach us.”
Bharat Tex Special Report 2026 
