The first-ever exclusive launch of ASOS in India has been announced by fashion e-tailer AJIO. Customers in India will be able to purchase the globally renowned British fashion brand exclusive on AJIO due to its famous styles.
Around 3000 alternatives are available at ASOS, which has its own carefully selected portfolio of brands, including Miss Selfridge, ASOS Edition, ASOS Luxe, and ASOS Design (Menswear and Womenswear). Within a year, the brand hopes to have 20,000 possibilities, with new releases occurring every month. With India’s fashion scene changing and AJIO’s goal of bringing the finest of international fashion to Indian customers, the brand’s arrival is auspicious.
Commenting on the association, Vineeth Nair, CEO, AJIO said, “Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favourite online fashion destination AJIO, catering to the young Indian shoppers looking for the latest in global fashion. This addition further strengthens AJIO’s repertoire of top exclusive international brands, enabling us to deliver the best of fashion from around the world.”
José Antonio Ramos, CEO, ASOS said, “AJIO’s strong presence and understanding of the Indian consumer makes them the perfect partner for ASOS as we work to bring the best style to fashion-lovers around the world. We’re excited to launch our trend-led brands in India and see our iconic fashion resonate with AJIO’s customers.”
Customer enthusiasm towards shopping is at an all-time high as they seek to improve their wardrobe selections. Over the past few years, AJIO’s Average Basket Value (ABV) has increased and premiumization has become more prevalent. Sales of branded goods on the marketplace have significantly increased over the past year, contributing to this growth.
To promote ASOS, AJIO has organised a 360-degree media launch campaign using both online and physical platforms. In the near future, the company will also introduce a revolutionary Mixed Reality experience that will provide an interactive display of its cutting-edge merchandise.
